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Don’t Let a Five-Minute Application Become a Missed Opportunity

Founders are busy.

That is not a cliché. It is the operating condition of the job.

You are selling, hiring, raising capital, serving customers, fixing problems, managing cash, supporting your team and trying to keep one eye on the long-term vision while today’s urgent work demands everything you have.

That is why the easiest tasks sometimes get pushed aside.

Not because they are unimportant.
Because they are easy.

PurposeBuilt100™ applications are open now. The application is free. It takes about three to five minutes.

That makes it tempting to say, “I’ll do it later.”

But this is one of those moments when later can quietly become never.

PurposeBuilt100 is designed to recognize the 100 fastest-growing purpose-driven companies in America. We are looking for companies that are proving something powerful: that meaningful impact and real business Growth can scale together.

For the companies selected, this recognition could become more than a nice badge.

It could become a credibility signal.

A signal to customers.
A signal to investors.
A signal to lenders.
A signal to partners.
A signal to prospective employees.
A signal to reporters, advisors and ecosystem leaders who are looking for companies worth watching.

No recognition program can replace the hard work of building a great company. But the right recognition, at the right moment, can help the right people notice the work you have already done.

That is the real cost of putting this off.

The application itself is simple. The upside may be much bigger.

Selected companies will be recognized during SuperCrowd26 featuring PurposeBuilt100, a three-day televised convening produced by The Super Crowd, Inc., a public benefit corporation. Winners will be included in the PurposeBuilt100 Showcase and profiled in the PurposeBuilt100 book, a hardbound, full-color record of the companies selected for the inaugural list.

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Imagine this book on your coffee table, announcing to everyone who sees it that your business was listed in the inaugural PurposeBuilt100.

And because we know founders treat revenue data as sacred, let me say this plainly but briefly: revenue information is used for review and ranking. We will celebrate your success—not publish your private financials. We won’t disclose your revenue figures or even your growth rate.

The ranking is based on documented five-year growth, calculated using 2025 revenue compared with 2021 revenue, for companies that meet the purpose-driven eligibility screen.

That is the method. The story is bigger.

The story is that purpose-driven founders are building real companies, creating jobs, solving problems, serving communities and proving that growth does not have to be separated from impact.

If that sounds like your company, apply today.

Not because the application is hard.
Because it is easy enough to do right now.

And because missing the deadline for a three-to-five-minute application would be a painful way to miss a potentially trajectory-altering credibility opportunity.

Apply now at PurposeBuilt100.com.

If you are not a founder, you likely know one who should be recognized on this list. Please forward this message to them today. The founders who belong on the PurposeBuilt100 list may be too busy building to know this opportunity exists.

Originally Published on https://www.superpowers4good.com/

Devin Thorpe Champion of Social Good

Devin is the CEO of The Super Crowd, Inc., a public benefit corporation helping diverse founders and social entrepreneurs raise capital via impact crowdfunding. He is also a bestselling author who calls himself a champion of social good. His most recent book, How to Make Money with Impact Crowdfunding, is an investment guide for everyone. He has produced about 1,500 episodes of his show featuring luminary change agents, including Bill Gates. His books—read over 1 million times—help people do more good. He has helped nonprofits raise millions of dollars via crowdfunding. He draws on his experience as an investment banker, CFO, treasurer and U.S. Senate staffer. He earned an MBA at Cornell. Frequently finding himself on airplanes, Devin is grateful to be middle-seat-sized.

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