Setting ourselves apart—finding what makes us unique and different—is something I constantly navigate in my own business. With so many businesses out there, it’s essential to ask: What truly sets me apart? I’ve spent quite a bit of time identifying those key differentiators. In today’s crowded marketplace, it’s easy to feel like just another face in the crowd.
You get ahead of the market and you build something that is needed. That might be part of your story. But you’ve always got to be looking forward because the market’s going catch up. This is a fundamental truth of business. The market tends to commoditize your offerings, pushing you into a generic category. You could be a “financial advisor,” a “speaker,” or a “restaurant.” This principle applies to most every area.
So, how do you escape this commoditization? It starts with recognizing that your value proposition extends beyond a simple label. It’s to define your uniqueness with your story and differentiation. We cover these in this article.
#cool-cast-player-wrapper-287 .cool-cast-player-player-container{
background-color: #8ebcd1 !important;
}
#cool-cast-player-wrapper-287 .cool-cast-player-player-container input[type=”range”].cool-cast-player-song-slider{
border: #8ebcd1 !important;
}
@-moz-document url-prefix(){
#cool-cast-player-wrapper-287 input[type=”range”]{
background-color: #8ebcd1 !important;
margin-top: -5px;
}
}
#cool-cast-player-wrapper-287{
background-color: #fafdff !important;
}
#cool-cast-player-wrapper-287 div.cool-cast-player-audio-feed-item-play-pause-button.amplitude-playing{
background-image: url(‘data:image/svg+xml;utf8,
00:00:00
Notifications
