In this episode of Printing’s Alive, Warren Werbitt and Paul Stead discuss Paul’s journey with ASL and his involvement with venture capital, focusing on ConnectPrint. They explore the dynamics between OEMs and dealers in sales, the benefits of dealer networks, and experiences with Xerox Premier Partners. The conversation delves into the integration of Touch7 software and third-party solutions, as well as the Young People in Print initiative in the UK. They emphasize engaging youth in print companies and marketing strategies, highlighting the industry’s obsession with equipment. The episode also addresses the importance of persistence in sales, the challenges of modern cold calling, and the value of direct communication.

(0:00) Introduction and catching up with Paul Steed
(1:35) Paul’s experience with ASL and VC involvement
(3:21) ConnectPrint venture details
(5:07) OEMs vs. dealers in sales
(7:33) Experience with Xerox Premier Partners
(10:25) Benefits of dealer networks
(12:26) Discussion on Fuji, Xerox, and Sharp machines
(15:13) Touch7 software and color quality
(18:16) OEMs and third-party software integration
(20:06) Young People in Print initiative in the UK
(21:55) Engaging young people in print companies
(27:31) Print companies and marketing strategies
(30:41) The obsession with equipment in the print industry
(32:14) Empowering young people in marketing
(38:36) Importance of attending and participating in industry shows
(39:55) The lack of follow-up in online sales
(41:01) Promoting Warren Werbitt’s book and the importance of signed copies
(42:26) LinkedIn presence and its impact on sales
(43:47) Importance of honesty and directness in business
(44:05) Challenges of modern cold calling
(46:52) The power of persistence in sales
(48:15) Personal touch vs email in business communication
(49:03) Navigating competitive pricing in print industry
(51:15) The importance of direct communication in sales
(53:06) Reflecting on sportsmanship and entitlement
(55:20) Respecting referees and the value of achievements
(56:09) Recap and wrap up
(57:22) Sponsor: Kinect Printer
(57:51) Sponsor: Printwhisper Shop

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Warren Werbitt The Print Whisperer

Warren Werbitt is a passionate print industry veteran, entrepreneur, and advocate with over 30 years of experience under his belt. Known globally as The Print Whisperer, Warren built and ran one of Canada’s most successful printing companies, scaling it to over 120 employees and $20 million in sales before pivoting to coaching and consulting.

Today, Warren helps print shop owners and industry suppliers thrive by offering honest, no-fluff advice on business strategy, marketing, sales, and operations. He’s the host of the global podcast Printing’s Alive, author of the book Printing’s Alive: A Tale of Ink, Innovation, and Industry Wisdom, and a sought-after speaker who brings authenticity, humor, and deep industry knowledge to every stage.

Warren is on a mission to inspire the next generation of printers, promote the value of print in a digital world, and show that success is possible—at any age—with passion and perseverance. When he’s not talking about print, he’s probably out fishing for musky or sharing life lessons over a good drink and a better story.