This is E704:🎓 CRO MASTERY REVEALED: DATA-DRIVEN ECOMMERCE WINS, AI FUTURE & POST-PURCHASE SECRETS | MENTORING MOMENTS #195 W/GUEST MENTORS DAVID SCHOMER & JAMES BACKENSTOSE | THE ECOMMERCE EDGE Podcast
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Show Notes
In this episode, David Schomer (CEO) and James Backenstose from Build Grow Scale (BGS) share how they help brands achieve massive conversion lifts using 10+ years of proven split-test data across half a billion dollars in client revenue.
Discover why feelings lose to data, how post-purchase surveys drive huge wins, the shift to AI-powered shopping experiences, and why personalization and rich product data will separate winners from losers in the agentic AI era.
Whether you’re struggling with conversion rates or preparing for conversational commerce, this episode delivers actionable CRO strategies that work.
Guests
• David Schomer
• James Backenstose
• Build Grow Scale – buildgrowscale.com
Timestamps
[0:00:00] – Welcome David Schomer & James Backenstose from Build Grow Scale
[0:01:00] – Their journeys into eCommerce and CRO
[0:03:00] – What makes BGS different from typical CRO agencies
[0:05:00] – Data-driven decisions, internal database of proven tests & network effects
[0:07:00] – Post-purchase surveys that deliver massive wins
[0:09:00] – Optimizing for multiple traffic sources and customer cohorts
[0:11:00] – Enterprise SEO, AEO, dynamic landing pages & AI tools
[0:14:00] – The rapid rise of AI and faster testing
[0:16:00] – Shift from 3-word searches to conversational AI queries
[0:19:00] – Structured data, FAQs & preparing for LLMs
[0:22:00] – Why treating product data as an asset creates a moat
[0:24:00] – Mining customer service data for better FAQs and experiences
[0:27:00] – Why eCommerce is still only ~20% of Retail and where it’s headed
[0:30:00] – Generational shifts and the bright future of eCommerce
[0:33:00] – The coming revolution in eCommerce interfaces and conversational shopping
[0:38:00] – Personalization, context windows & AI shopping concierges
[0:45:00] – Pressure on merchants to adopt AI or get left behind
[0:48:00] – What’s next for BGS and staying AI-first
[0:53:00] – Fairy dust: Fixing junk products, AI slop & trust in eCommerce
[0:57:00] – Advice for B2B eCommerce and agentic procurement
[0:59:00] – Rapid fire: Rewind 10 years & final thoughts
[1:00:00] – How to connect with David, James & Build Grow Scale
THE ECOMMERCE EDGE Podcast Home – https://www.greenwoodconsulting.net/podcast
