Cold pitching isn’t dead, but it’s definitely not doing the heavy lifting it used to. As media, search, and AI reshape how people find information, getting your brand seen is becoming less about sending the perfect pitch and more about understanding how visibility actually works online.
In this episode, Whitney breaks down why traditional PR tactics are losing steam and how SEO, digital traffic, and AI are changing the earned media landscape. The goal isn’t to ditch media relations. It’s to get smarter about where you’re Investing your time and how PR fits into your larger visibility strategy.
In This Episode, We Cover:
- Why cold media pitches aren’t as effective as they once were
- How SEO is changing the way brands should think about PR and earned media
- The growing role of digital traffic in determining the value of media coverage
- How AI is influencing the way people search for and discover brands
- What PR professionals and business owners need to rethink to stay visible as the media landscape evolves
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Whitney Lee, APR, CPRC, is a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message.
With a master’s degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney left her fancy corporate job in Destin, Florida, at age 26 and started as a freelancer, helping small businesses to get more visibility, clients and customers. Today, True Story has grown into fully-remote agency of ten, serving clients all over the US and internationally.
She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times and one of United Way’s 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.
Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares marketing and PR tips, as well as insightful info on best practices of leading and working in a fully-remote agency.
