Businesses today are competing in one of the noisiest marketplaces in history.

Artificial Intelligence is flooding every platform with content. Advertising costs continue to rise. Consumers have more choices—and more skepticism—than ever before.

👉 Follow the show so you don’t miss conversations like this.

If you’re wondering how to earn attention, build trust, and acquire customers without simply spending more on advertising, this conversation is for you. Yuliya Gorenko explains why influencer marketing is no longer just a social media tactic—it’s becoming one of the most effective ways businesses build credibility, strengthen customer Relationships, and accelerate growth. She shares practical strategies for choosing the right creators, measuring real ROI, integrating influencer marketing into your existing strategy, and why authentic human connection may become even more valuable as AI reshapes the marketing landscape.

What You’ll Learn

• Why influencer marketing is one of today’s most misunderstood business strategies

• How to measure ROI and customer acquisition from influencer campaigns

• What separates successful influencer partnerships from expensive mistakes

• Why trust is becoming a company’s greatest competitive advantage

• How to integrate influencer marketing into your overall marketing strategy instead of treating it as a standalone tactic

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About Yuliya Gorenko

Yuliya Gorenko is the founder of Mishka Agency, an award-winning influencer marketing agency that helps consumer and B2B brands build scalable influencer programs that drive measurable business growth. With more than 12 years of experience, she has worked with hundreds of global brands, developed campaigns with thousands of creators, and created the Influencer Sauce™ framework—a practical system that helps businesses integrate influencer marketing into their overall marketing strategy rather than treating it as a separate initiative.

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