Remember when DVRs let us finally skip commercials — and we loved it? Social media is now our TV. And somehow, as creators, we’ve built our own commercials right back into the feed.
On this week’s episode of The Muthership Creator Strategy, I’m breaking down a theory I can’t stop thinking about: the same viral “hook line” formulas every guru is teaching are the exact reason your retention is tanking.
Once enough creators use the same opening lines, audiences stop getting hooked and instead they get warned. The formula becomes the tell. “Nobody’s talking about this.” “I was today years old when I learned…” You know the ones. Your audience knows them too. And the second they clock it, they’re gone.
That’s just the start. I also cover:
· why “just be authentic” has become its own guru niche (and why that’s a problem)
· the mindset shift that changes who you’re actually talking to when you post
· why giving yourself permission to flop might be the smartest Growth move you make this month
· how to build an opening that comes from your content instead of a downloaded PDF of hook lines
If you’ve ever felt like your own content is starting to bore you, this one’s for you.
And if you need a BETTER way to think about the ingredients needed in your opening lines, listen to THIS EPISODE!
