I Can’t Tell What Is Working!

When you just promote your podcast everywhere, it’s hard to tell what is working. One way that makes it easy to see what’s working is to track the links you share. Newsletters like Kit, Beehiz, Mailerlite enable you to see what is getting clicked on. I use Fathom stats on my website so I can see where my traffic is coming from (and enables to see where I get more traffic from my newsletter than social media).

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Resources Mentioned

Switchy Link Tracker

Whispr Flow

School of Podcasting

What is A Link Shortener/Tracker?

There are tools like bit.com but my favorite is called Switchy (as you are switching out links). It does a ton of stuff:

• Creates tracking links for things you share
• Makes it easy to organize you data so you can see what is working
• Makes trackable QR codes (which I use in my slides when I speak)
• Can make a “Linktree” type website (all with trackable links)
• It’s only $39 for a lifetime deal at App Sumo

Takeaways:

• Starting a podcast takes more time than you think, especially at the beginning.
• Using tools like Switchy helps track what works for your podcast and what doesn’t.
• Exercise can do wonders, like biking, which also relates to consistency in podcasting.
• Measuring your efforts in podcasting allows you to focus on what actually brings in listeners.
• Changing multiple things at once in your podcast can confuse results, stick to one at a time.
• Your newsletter might outperform social media for traffic, so don’t overlook it.

Mentioned in this episode:

Your Voice is Your Legacy

You have lived things that need to be heard. You can help other people, and I’m here to help. Don’t let your story die within you, release your legacy today and start your podcast. I’ve helped hundreds (thousands?) of podcasters and I can help you. It’s time to do it.

School of Podcasting

This podcast uses the following third-party services for analysis:

OP3 – https://op3.dev/privacy

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Dave Jackson Podcast Consultant

Dave Jackson began podcasting in 2005 and launched the School of Podcasting (schoolofpodcasting.com). His School of Podcasting show has over 3 million downloads. He has helped hundreds of people plan, launch, and grow their podcasts. He is the author of the book Profit from your podcast and is a featured speaker at events.   In 2018 he was inducted into the Academy of Podcasters Hall of Fame. He served as the Head of Podcast at Libsyn for 8 years before moving to Podpage where he is the Head of Podcasting

Find all his shows at www.powerofpodcasting.com