In this episode of Beyond Fulfillment Podcast, we sit down with Jordan Rubin, co-founder of Shimi, at the ABC Kids Expo. Jordan shares how a Family need sparked the idea for a unique formula-feeding baby bottle, and how that idea grew into a patented consumer product.
Listen as she discusses overcoming early hurdles, finding trustworthy manufacturing partners, and navigating the wild world of product launches, all while leveraging AI tools like Chat and Claude to support operations and creative problem-solving.
Connect with Jordan: https://www.linkedin.com/in/rubinjordan/
#babyproducts #ecommerce #startups
Dave Gulas attended the University of Michigan-Dearborn prior to his 20+ year of sales/executive career within the medical and pharmaceutical industries. He since Co-Founded EZDC 3PL, a third-party logistics firm and he hosts the Beyond Fulfillment podcast, a weekly YouTube interview focused on entrepreneurial journeys. EZDC 3PL launched in 2022 and is headquartered in Kentucky, with an additional location in Maryland. They provide warehousing, fulfillment, and transportation services to manufacturers and ecommerce companies – reliably and affordably. Known for personal service, fast response time and flexibility, EZDC 3PL takes the “headache” out of fulfillment and helps customers grow as a true extension of their business. Visit them at ezdc3pl.com
