In this episode, we dive deep into the entrepreneurial journey of Tracy Lagera, creator of the Double Up Bottle Brush, as she shares the real story behind her innovative product at the ABC Kids Expo. Tracy gives a firsthand account of turning a personal frustration into a practical solution for parents everywhere, describing the hands-on process from initial concept and prototypes to overcoming hurdles like marketing and gaining exposure on platforms like Amazon and TikTok Shop.
She explores how she navigated the challenges of brand building, trade shows, and networking, vital lessons for any entrepreneur or small business owner growing a product-based business. Hear how the necessity of balancing Family life led to a time-saving invention that now streamlines cleaning for caregivers and busy parents. Learn actionable insights into product design iteration, adapting to new technologies like social media, and successfully leveraging expos for business Growth and industry connections.
If you’re searching for real talk on starting a business, marketing a product in the baby care industry, or practical tips for founders looking to scale, this episode is packed with useful takeaways and inspiration for your own business journey.
Connect with Tracy: https://www.instagram.com/doubleupbottlebrush/
#parenthack #babygear #bossmom #entrepreneurship
