In this episode of the Measure Success Podcast, Carl sits down with Jason Sherwood, founder of Phase 23, to discuss how businesses can stand out in a crowded market.
As AI reshapes search and marketing, many companies struggle to stay visible. Jason explains why strong positioning and clear messaging still matter most.
They explore a simple Exercise: ask your best customers to describe your company in two words. If the answers are not consistent, your brand lacks Clarity.
Key takeaways:
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AI is changing how customers search and find businesses
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Clear positioning reduces price competition
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Strong messaging builds trust and drives Growth
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Branding is not design—it is strategy
Listen now to learn how to sharpen your message and build a brand that connects.
Connect with Jason:
LinkedIn https://www.linkedin.com/in/jasonsherwood/
Website https://phase23.com/
Carl J. Cox is the CEO and founder of 40 Strategy Inc. Through his career, Carl has been an executive leader and board member with seven different organizations who have grown 2x to 7x with operations in four continents. Early in his career, he started at PricewaterhouseCoopers. He is a certified Gallup Coach for Clifton Strengths.
Carl J. Cox is author of Lost at CEO, An Entrepreneur’s Guide to Strategy, which reached #1 Amazon bestseller in 12 separate categories at launch in May 2023. He is the host of the Measure Success Podcast, where he talks with CEOs, authors, and extraordinary achievers about effective strategies that inspire success in business as well as their personal life. His company donates 10% of their client net revenues towards charitable organizations.
Carl has been married for over 25 years and they have four children. He coached over 20 winning seasons in youth football, basketball, and baseball. Today, Carl enjoys spending time with family and friends, traveling, reading books, and playing golf. He resides in North Plains, Oregon.
