The Neuroscience of Hyper-Targeted Marketing Strategies
Your brain is wired to notice what feels relevant, familiar, and easy. That’s exactly what hyper-targeted marketing is designed to do. Explore how AI-driven, location-based advertising taps into attention, perception, and decision-making. If you want to understand why some messages land and others get ignored.
After having spent 10 years teaching both big kids and little kids (elementary school and university), I began my neuroscience research journey to understand how the brain works and how to make it work better. I recognize that not everyone is as geeky as I am, but I believe most of us want to optimize brain function for as long as we can. Beyond my work, I live in Naples, Florida and enjoy anything in the sunshine.
