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The internet recently discovered something hilarious and oddly satisfying: watching CEOs try their own products can be extremely uncomfortable. After the CEO of McDonald’s posted a video awkwardly tasting the new Big Arch burger, the internet immediately turned it into a meme—“I’d like to see the CEO of ____ try their own product.” This week on the Mike & Blaine Podcast, we explore why this moment went viral, why customers Love seeing executives tested by their own systems, and what it reveals about the growing gap between corporate leadership and everyday user experience.

From a business strategy perspective, this isn't just about a funny video; it's about the “ivory tower” effect. When leadership loses touch with the tactical reality of their product or service, the brand equity begins to erode. We discuss how high-level strategy often fails because it ignores the friction points found in the daily user journey. Whether it’s an airline CEO flying Economy or a telecom executive trying to navigate their own automated support line, authenticity in leadership starts with simply using—and understanding—the thing you sell. If your executive team can't use your product without a script or a handler, your business strategy has a fundamental flaw.

Watch on YouTube: https://youtu.be/HV5XYVVSvns

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Watch on YouTube: https://youtu.be/HV5XYVVSvns

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Blaine Bertsch Podcaster

Blaine is a co-host on Business, Beer & BS with Mike & Blaine. He's also Co-Founder and CEO at Dryrun, a business cash flow forecasting and modeling software company, and author of "Chronic Cash Flow". Blaine's co-host, Mike Milan, also known as "Cash Flow Mike", is a serial entrepreneur, author and finance coach for business owners and CPAs.