If you’re still marketing the old way — guessing what customers want, hoping they’ll buy, and watching your competition pull ahead — you’re leaving massive Money on the table. In today’s hyper-competitive world, the winners don’t just sell products… they understand the human brain. Amazon didn’t become the most valuable company on earth by accident. They mastered the science of influence.
Neuromarketing reveals exactly how the brain makes buying decisions — 95% of which happen subconsciously. Instead of relying on surveys or a gut feeling, you measure real brain activity (through eye-tracking, EEG, and fMRI) to trigger instant desire, trust, and action.
Amazon lives and breathes this every single day. They don’t guess — they know precisely which words, colors, and experiences light up the reward centers in your customers’ brains and make them click “Buy Now” without hesitation.
maximizeyourinfluece.com
Kurt W. Mortensen is an international authority on charisma, negotiation, and building your social influence. Kurt has spent over 20 years researching influence, leadership, sales, persuasive presentations, and he teaches on the university level.
Kurt is the author of Persuasion IQ, Laws of Charisma, and the best-selling book Maximum Influence. His books have been translated into 28 languages. He is also the host of the popular podcast Maximize Your Influence.
Over the years, Kurt has taught hundreds of seminars and workshops worldwide. (Over 20 Countries) He has discovered most people have a great desire to succeed but many times fall short of their goals. Mortensen teaches that professional success, personal relationships, and leadership all depend on the ability to persuade, influence, and motivate others. The key is to get others to want to do, what you want them to do and like doing it.
