In today’s noisy marketplace, facts and features get ignored — but stories cut through everything. They make your message 22× more memorable than plain data (Stanford Graduate School of Business), boost conversions by up to 30 %, and drive 23 % higher sales (Nielsen).
Brands that master storytelling don’t just sell products — they create emotional connections that turn prospects into loyal buyers. Selling with Stories transforms dry presentations into unforgettable experiences that build instant trust and make influence feel natural.
Want to start persuading more with stories? Listen to my podcast Maximize Your Influence on How to Capture Attention, Build Trust, and Close the Sale With Stories. In this episode I interview story expert Paul Smith . You’ll walk away with ready-to-use story templates you can plug into your very next presentation.
Kurt Mortensen
Persuade with Power
Maximizeyourinfluence.com
Kurt W. Mortensen is an international authority on charisma, negotiation, and building your social influence. Kurt has spent over 20 years researching influence, leadership, sales, persuasive presentations, and he teaches on the university level.
Kurt is the author of Persuasion IQ, Laws of Charisma, and the best-selling book Maximum Influence. His books have been translated into 28 languages. He is also the host of the popular podcast Maximize Your Influence.
Over the years, Kurt has taught hundreds of seminars and workshops worldwide. (Over 20 Countries) He has discovered most people have a great desire to succeed but many times fall short of their goals. Mortensen teaches that professional success, personal relationships, and leadership all depend on the ability to persuade, influence, and motivate others. The key is to get others to want to do, what you want them to do and like doing it.
