In this episode of Powered by Authenticity, Emily isjoined by Luke Desmond, Vice President of Weber’s Brand, for a conversation that blends Legacy, leadership, and a whole lot of Buffalo pride.
Luke shares his unexpected path into the Family business —from studying biology and considering a career in medicine to stepping into a 100+ year-old, iconic Buffalo brand. What unfolds is a powerful story of resilience: a company that once thrived, nearly disappeared, and was ultimately rebuilt through grit, community support, and a deep respect for the people behind the scenes.
Together, they explore what it’s really like to carry afamily legacy forward, the realities of running a small but mighty manufacturing operation, and how Weber’s has evolved by embracing data, E-Commerce, social media, and creative partnerships — all while staying true to its roots. Luke also offers an honest look at entrepreneurship, transparency in leadership, and why culture and long-tenured employees are at the heart of Weber’s success.
And because it wouldn’t be a Buffalo conversation withoutit, the episode kicks off with Bills talk, tailgate drinks, and why food is one of the greatest connectors we have.
This episode is a must-listen for anyone interested in:
· Family-owned businesses and succession
· Building modern brands on legacy foundations
· Leadership, culture, and operational efficiency
· Buffalo entrepreneurship and community pride
Thank you, Luke, for such a great conversation. Weabsolutely loved our conversation and can’t wait to visit Weber’s in-person this Spring!
Links to Luke and the Weber’s Brand:
About Luke:
I’m a fourth-generation steward of Weber’s Brand, afamily-owned food company proudly rooted in Buffalo, New York since 1922. Best known for Weber’s Brand Horseradish Mustard — the #1 mustard in Western New York for more than a century — our brand has been built on premium quality,consistency, and deep community trust, all established by the three generations before me.
Today, my focus is on honoring that legacy while modernizing how a 100+ year-old CPG brand grows. From e-commerce expansion and Retail partnerships to foodservice Relationships and brand storytelling, I work at the intersection of tradition and Innovation.
I’m passionate about:
• Growing my fourth-generation family business to levels none thought possible
• Scaling CPG products across retail, foodservice, and e-commerce pathways
• Strategic partnerships and local collaborations
• Preserving legacy while driving modern Growth
If you’re interested in heritage brands, CPG strategy, or creative partnerships that really work, I’m always open to a conversation.
