There is a free, billion-dollar persuasion laboratory running 24/7 that most influencers completely ignore – and it’s teaching the truth about human nature. Top persuaders don’t guess what works; they study what already moves millions of people every day. That laboratory is your spam folder. Once you understand the brutal psychological triggers spam exploits – and how to adapt them ethically – you will never struggle to get attention, build desire, or close deals again.
This is how you influence, negotiate, and sell at the highest level. Spam exposes the raw buttons of human nature—greed, fear, curiosity, trust—and when you adapt those triggers ethically, you stop begging for attention and start commanding it.
www.maximizeyourinfluence.com
Kurt W. Mortensen is an international authority on charisma, negotiation, and building your social influence. Kurt has spent over 20 years researching influence, leadership, sales, persuasive presentations, and he teaches on the university level.
Kurt is the author of Persuasion IQ, Laws of Charisma, and the best-selling book Maximum Influence. His books have been translated into 28 languages. He is also the host of the popular podcast Maximize Your Influence.
Over the years, Kurt has taught hundreds of seminars and workshops worldwide. (Over 20 Countries) He has discovered most people have a great desire to succeed but many times fall short of their goals. Mortensen teaches that professional success, personal relationships, and leadership all depend on the ability to persuade, influence, and motivate others. The key is to get others to want to do, what you want them to do and like doing it.
