Let me ask you something: Have you ever sent out an email blast and thought, “Hmm, I wonder if this actually resonated with anyone?” Or worse, “Did I just annoy half my list?” If you’re nodding (or shaking your head in disbelief), you’re not alone. Sending the same generic email to everyone on your list is like throwing spaghetti at the wall and hoping something sticks. Spoiler alert: it rarely does! That’s where email audience segmentation comes in. It’s the secret sauce that can turn…

Originally Published on https://www.themarketingspecialist.com/blog

Corey Walker Corey Walker, Author of Instagram for Dummies

Corey Walker is the co-author of Instagram for Dummies, and Instagram for Business for Dummies. She is also the owner of The Marketing Specialist, a digital marketing agency in El Dorado Hills, California. Corey works with several clients to produce social media strategies, create content, advise on video, and buy ads on multiple platforms. She loves helping businesses achieve success in the online world!