The Storytelling Effect: The Science of Seduction
Discover how one chef’s story transformed an ordinary jasmine-licorice risotto into a five-star experience. Dr. Melissa Hughes unpacks the neuroscience of storytelling, expectation, and perception — revealing why guests taste emotion, not just ingredients.
After having spent 10 years teaching both big kids and little kids (elementary school and university), I began my neuroscience research journey to understand how the brain works and how to make it work better. I recognize that not everyone is as geeky as I am, but I believe most of us want to optimize brain function for as long as we can. Beyond my work, I live in Naples, Florida and enjoy anything in the sunshine.
