The Science of Waiting—and How Smart Brands Turn It Into Loyalty
Discover the neuroscience of waiting and how top brands use psychology to turn guest impatience into loyalty, trust, and better experiences.
After having spent 10 years teaching both big kids and little kids (elementary school and university), I began my neuroscience research journey to understand how the brain works and how to make it work better. I recognize that not everyone is as geeky as I am, but I believe most of us want to optimize brain function for as long as we can. Beyond my work, I live in Naples, Florida and enjoy anything in the sunshine.
