The Psychology of Logos: Why Smiles Sell
Discover the science behind the smile effect in logos like Amazon’s arrow and Nike’s swoosh. Learn how curved shapes trigger the brain’s reward system, build trust, spark loyalty, and shape guest experiences through neuroscience, psychology, and hospitality insights.
After having spent 10 years teaching both big kids and little kids (elementary school and university), I began my neuroscience research journey to understand how the brain works and how to make it work better. I recognize that not everyone is as geeky as I am, but I believe most of us want to optimize brain function for as long as we can. Beyond my work, I live in Naples, Florida and enjoy anything in the sunshine.
