Greg Heilers talks with Jason Barnard about authority building secrets.
Authority Building Secrets! Greg Heilers—co-founder of Jolly SEO, and digital authority strategist who has secured media placements for countless C-suite executives since 2017—reveals the insider system for transforming unknown entrepreneurs into recognized industry authorities. Drawing from extensive experience in journalist outreach platforms and performance-based PR strategies, Greg breaks down his proven methodology for earning high-quality media mentions that build genuine credibility and thought leadership without relying on paid shortcuts or gimmicky tactics.
Get ready for a deep dive on:- The journalist outreach platform strategy: How to leverage platforms like HARO, Featured.com, and others to secure expert citations in top-tier publications- The numbers game decoded: Realistic conversion rates, platform differences, and why premium vs. free platforms matter for your success rate- Quality over quantity approach: Why a mention in a niche-relevant publication can be more valuable than a major outlet placement- The co-citation power play: How being mentioned alongside established authorities amplifies your credibility in AI-powered search- Beyond traditional link building: Why brand mentions without links are now equally powerful for building digital authority- The listicle comeback strategy: How smart brands are leveraging collaborative content placements to boost AI visibility- Performance-based PR secrets: The “pay for wins only” model that ensures accountability and measurable results
This episode delivers proven, accessible strategies for entrepreneurs, founders, and business leaders ready to build authentic authority through strategic media positioning and expert citations.
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Links to pieces of content relevant to this topic:https://www.theseoshow.co/episode/127https://majestic.com/seo-in-2025/additional-insights/greg-heilershttps://backlinko.com/haro-alternativesGreg Heilers
Join Greg Heilers and Jason Barnard for this week’s episode of Fastlane Founders and Legacy!
Scheduled for 09 September 2025 at 18 H CET (Paris)
The event is 100% free:
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Organized by Kalicube®.
