What’s in a name? Everything when it comes to your company or brand! As founders, owners, and stewards of Small Businesses, we all know how important your company or brand name is. Joining us today on the Small Business Show, Mike Pile, Founder of Uppercase Branding discusses his own business as well as sharing tips and methods for coming up with great names.

Mike discusses how prioritizing tasks and projects when you are the boss can be one of the most challenging adjustments after leaving a corporate job, along with being sure to disconnect at the end of the day to keep your creative juices flowing. We then move on to discussing how Uppercase got its start and what marketing methods worked the best for them. You might be surprised to hear what traditional methods produced the best results.

Later on the show, we spend time talking about how to come up with a great name for your business or brand with some examples of good and bad.

Listen in to your co-hosts Dave Hamilton and Shannon Jean and then post your comments and questions to our Small Business Support Group on Facebook!

(Original broadcast date: March 15, 2017)

Chapters/Timestamps:

00:00:00 Small Business Show #226 for Wednesday, June 5, 2019
00:00:25 SPONSOR: TextExpander.com/podcast gets you 20% off your first year
00:01:50 An Interview with Mike Pyle, Founder of Uppercase Branding

Mike Pile from Uppercase Branding joins us today
“Verbal Identity Consultancy”
Pulling out stories from companies
Prioritizing tasks and projects
Being your own boss: scary and liberating
Disconnecting to keep your creativity flowing
Marketing YOUR B2B Marketing business – using existing connections
A gift in the mail
“Brainstorming is a waste of time” Strategy and discovery
“A great name won’t help a bad business model” A bad name can be a distraction
Vetting your name is just as valuable as creating one
Norman Awards – Great new brand names.
“Adwash” – Samsung. Not so good: “Scion” – Hotels
Set a big stretch goal
00:33:41 SBS 226 Outtro

The post Branding and Naming Strategies with Mike Pile of Uppercase Branding – Small Business Show 226 appeared first on Business Brain – The Entrepreneurs’ Podcast.

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Dave Hamilton Podcaster & Publisher

Dave Hamilton, a seasoned tech enthusiast, podcaster, and publisher, has dedicated the past three decades to aiding computer users globally. Known for his insightful advice and valuable product recommendations on the Mac Geek Gab podcast, Dave also enjoys an esteemed reputation as the founder of BackBeat Media, a network of fiercely independent publishers. His online publishing journey took off with The Mac Observer, an acclaimed Apple news site he co-founded in 1998 and led to its successful acquisition in 2021.

Beyond his tech-savvy persona, Dave embraces a vibrant life filled with music and family in the New Hampshire seacoast. He passionately performs with bands Bitter Pill and Fling, among other musical projects, creating a harmonic balance between his love for technology and music. Alongside his wife, Lisa, he raised their two children amidst this symphony of innovation, passion, and independent spirit, showcasing the power of embracing one's interests and using them to make a meaningful impact in the world.