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From Bootstraps to Big Brands: Denise Aguilar on Marketing That Converts

  1. From Bootstraps to Big Brands: Denise Aguilar on Marketing That Converts Alejandra Santos 1:08:27

In this energizing episode of Scale to Exit, Alejandra sits down with Denise Aguilar, a global marketing strategist, startup advisor, and 2025 honoree of the 40 Under 40 award, to explore the real strategies that drive visibility, revenue, and long-term Growth. As a first-generation Afro-Latina entrepreneur, Denise brings a rare combination of cultural intelligence and tech-forward thinking to every conversation.

They discuss:

  • Why communication strategies are your startup’s secret weapon

  • How to market with inclusivity and authenticity

  • Using AI to optimize your funnel without losing your voice

  • Lead generation tactics that convert

  • When to invest in paid media vs. organic growth

  • Why your tech stack matters and how to scale it wisely

  • Navigating entrepreneurship like a marathon, not a sprint

  • And the overlooked power of self-care and balance in leadership

Whether you’re bootstrapping your first venture or trying to sharpen your marketing engine, this episode delivers Clarity, confidence, and next-step strategies.

 

You can find Denise Aguilar:

Denise Aguilar | LinkedIn

Hi there! I’m Alejandra Santos, a lifelong learner and business strategist passionate about helping people turn their life’s work into a lasting legacy. I’m the founder of Into the Next, where I guide business owners—especially those nearing retirement—through growth, value building, and successful business exits.

With over 16 years of experience as a CFO-COO and consultant, I've supported companies from startup to scale. My mission is to ensure your business thrives and becomes a wealth-generating asset for your next chapter.

Beyond work, I love hosting my podcast Scale to Exit, exploring nature, traveling, and learning about wellness practices. I’m here to connect, grow, and make meaningful change—one relationship at a time.

Let’s build something lasting, together.