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The Great Gift Boomerang

We Love hearing from customers, and lately there’s been this delightful plot twist that keeps happening…

Meet Rebecca from Denver. She ordered our magnetic button-down for her dad, who’d been struggling with traditional buttons after his Stroke. Sweet daughter, right?

Plot twist: Rebecca tried it on while waiting for Dad to get out of the shower.

I thought, ‘Let me just see if this looks decent on him.’ Next thing I know, I’m standing in his mirror thinking, ‘Wait… this is actually really cute. And these buttons are genius. Why should I waste my time with buttons if I don’t have to?

Rebecca’s dad got his shirt. And, Rebecca couldn’t resist ordering two shirts for herself. 🙂

Then there’s Mike from Portland, who wrote to tell us about buying our magnetic flannel for his grandfather.

Mike’s a 34-year-old contractor who definitely doesn’t need “easy” clothes, thank you very much.

Except… have you ever tried to button a flannel with chalky, rough contractor hands? Or when you’re rushing to a job site at 5 AM in the dark?

I put it on thinking I’d model it for Grandpa. Boom—dressed in 2 seconds flat. I felt like I’d discovered a life hack. Now I own my own flannel and my crew keeps asking where I shop.

THIS WEEK’S TRUTH: 

Sometimes the best solutions are the ones we didn’t know we needed.

Got your own “accidental convert” story? Email us at [email protected] and we’ll send you a little something for making us smile.

Because honestly, who enjoys wrestling with uncooperative buttons at any age?

Making life easier for everyone,

The Joe & Bella Team

P.S. Our “accidental convert” club is growing daily. Curious what the fuss is about?

Originally Published on https://joeandbella.com/blogs/news

Ben Graham Joe & Bella VP of Marketing

Ben Graham is the Vice President of Marketing at Joe & Bella, an adaptive-apparel company for older adults that focuses on creating innovative and fashionable apparel. Joe & Bella was recently awarded the “Most Innovative Older Adult Clothing Brand: 2022” by Global Health and “2022 Best New Apparel Brand” by Boomer Venture Summit. Joe & Bella’s first adaptive clothing line, CareZips, won the 2022 "Best New Product”award by Today’s Caregiver Magazine and Caregiver.com. Ben was previously Vice President of Marketing and Partnerships at Collaborata, an innovative marketing-research firm that brought corporate partners together to find solutions to business problems. Collaborata focuses on topics including caregiving, aging, diversity, and equity with clients such as AARP, Procter & Gamble, Bank of America, Target, and Nike. Ben spent many years, together with his family, providing care for his two grandparents who lived for nearly a decade in assisted living and memory care.

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