In this episode of The Socialize Strategy, Helen kicks off what she’s calling Part One of the Small Business Series, dropping essential social media tips for small business owners. Whether you’re strapped for time, creatively blocked, or just unsure where to start, Helen’s got real talk, relatable examples, and honest advice to help you level up your content game—without burning out.
Plus, don’t miss her hilarious (and painful) “unsponsored by” review of TikTok-famous Crocs. Spoiler: it didn’t end well for her feet.
📌 Topics Covered:
1. Unsponsored Buy: Crocs Edition 👟
- The allure of TikTok’s viral Crocs
- Comfort level: ✅
- Style: Meh 😬
- Blister count: High 🩹
- Verdict: Proceed with caution
2. Free Workshop Announcement 🎓
- When: TODAY @ 4 PM ET
- Topic: Deep dive into small biz content creation
- Where: [Link in show notes – Replay available if missed]
- Learn how to work content into your day without burning out!
- REGISTER TO JOIN FREE
3. Helen’s Upcoming Trip to Jamaica 🇯🇲
- Speaking at a long-awaited conference
- Virtual retreat access available : CLICK HERE TO JOIN
- She’s planning to record from Jamaica next week—stay tuned!
📲 Small Biz Social Strategy Breakdown:
📹 Video is King
- Static posts won’t drive new reach
- Video content is the discovery tool—embrace it!
🚀 Start Small, Then Scale
- Pick 1–2 platforms to focus on
- TikTok is not just for Gen Z—Helen’s stats prove it
- Don’t try to be everywhere at once!
🧠 Work With What You’ve Got
- Create content while doing business
- Document, don’t over-produce
- Got a team? Bring their personalities in!
🎯 Sell Less, Connect More
- Educate, entertain, and inspire—don’t hard sell
- Save product mentions or CTAs for the end of videos
- Use your content to showcase transformation, not just the product
🎥 Feel Camera-Shy?
- Talk to the camera like it’s a friend
- Or pretend you’re on a Zoom—whatever gets you creating!
🧩 Stay Consistent, Not Constant
- No need for daily posts—3x/week is enough
- Prioritize quality and value over quantity
🔧 Tools & Support Mentioned:
✨ Helen’s Content Studio
- Weekly 10–15 min lessons
- Beginner + advanced options
- Includes challenges + community Zoom calls
- Try it free for 7 days → Join the Studio
📚 Additional Links:
- 👉 Free Workshop Sign-Up / Replay Access
- 🌴 Virtual Conference Retreat – Join from Anywhere
- 💌 Helen’s Weekly Newsletter Sign-Up
🎤 Quote of the Episode:
“You have to do what you’re gonna actually be able do. If you’re too nervous to talk to the camera, you’re never gonna do it. So figure out what you can do consistently—and do that.” – Helen
💌 Stay Connected:
- Instagram: @hellosocialize
- TikTok: @hellosocialize
- Website: hellosocialize.com
🎧 Tune in next week from Jamaica! Helen’s bringing the vibes, the tips, and possibly a fresh new unsponsored buy.
👉 Don’t forget to rate, review, and subscribe wherever you listen to podcasts!
Helen Polise, aka the “Social Media Teacher” is a TV commercial director with 35+ years of experience elevating numerous global brands. After a quick rise to TikTok and Instagram fame as @themuthership, she currently has over 980k+ followers who learn from her tutorials and love her upbeat lifestyle content! Helen demystifies the social media process and teaches people step–by–step how to create video content through her FREE courses and workshops. Her twice-weekly email and social media podcast provide social media updates, trends, content tips, insights and strategies on all things related to social media. HelloSocialize.com to find it all.
