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E467:📦SUCCEEDING WITH PIM (PRODUCT INFORMATION MANAGEMENT) IN B2B | B2B MASTER SERIES IN COLLABORATION WITH THOUGHTSPARK – 4 OF 4 | B2B COMMERCE CORNER #84 | THE ECOMMERCE EDGE Podcast

  1. E467:📦SUCCEEDING WITH PIM (PRODUCT INFORMATION MANAGEMENT) IN B2B | B2B MASTER SERIES IN COLLABORATION WITH THOUGHTSPARK - 4 OF 4 | B2B COMMERCE CORNER #84 | THE ECOMMERCE EDGE Podcast Jason Greenwood 54:37

📦In our latest B2B Master Series on THE ECOMMERCE EDGE, we feature two amazing guests from Thoughtspark – ⁠⁠⁠https://thoughtspark.com⁠⁠⁠

📦Thoughtspark is a global PIM/MDM implementation and enablement leader

📦Thoughtspark helps B2B manufacturers, wholesalers and distributors scope and implement PIM/MDM solutions as well as enabling SI’s, agencies, consultants and other tech implementation partners to upskill and deliver PIM/MDM solutions for their clients

📦We decided to do this Master Series together to be able to dig deeper into several key areas such as:

– Product data as an asset

– Why product data matters

– Building the PIM business case

– PIM system selection

– Phases of a PIM implementation

– PIM adoption & change management

– Why/how PIM projects fail & key risk mitigation strategies

📦Our goal with this series is to help B2B manufacturers, wholesalers and distributors take advantage of a well implemented PIM system and sound product data management & governance strategies

Enjoy!

Jason Greenwood Founder of Greenwood Consulting

Jason is the founder of Greenwood Consulting - a specialist B2B eCommerce consultancy.

For 20+ years Jason has been helping brands expertly architect compelling digital shopping & brand engagement experiences.

Jason is also the Founder, Host & Producer of THE ECOMMERCE EDGE Podcast. With 325+ existing episodes and 3 new episodes dropping per week, THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail Tech & trends.

Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business!