Today Ian welcomes Tatsuya Nakagawa. He starts off by a guest intro and talks a bit about his story and background. Tats talks a bit about his mission to also help other entrepreneurs be successful and how he manages to do so. Tats and Ian both discuss the importance of past experiences which can form future success stories. Tats then discusses the change of sentiment in people’s interest in sustainability and how he had to adapt. Tats then talks more about the operational side of the business and which models did he find useful when starting out. Ian and Tats then go over the ever changing world of Technology and new inventions. Tats then talks more about the importance of advertising and marketing when developing new inventions and how that can prove to be the difference between failure and success. Tats in the guest outro shares his future vision and invites listeners to contact him if needed.

Parts:

0:00 – Guest Intro

5:49 – Business Help

10:08 – Learn From The Past

14:01 – Public’s Choice

18:39 – Operational Side

23:12 – New Tech

26:22 – Making vs Selling

34:24 – Guest Outro

About Tatsuya Nakagawa:

Tatsuya is the Co-Founder and CEO of Castagra Products, a sustainable roof coating manufacturing company. Over the past 20 years, Tats has launched hundreds of products and services, co-authored the book Overcoming Inventoritis: The Silent Killer of Innovation, and spoken to a variety of industry groups including: Chartered Accounts of Canada, Canadian Bar Association, The American Chamber of Commerce, and The International Internet Marketing Association.

Tats is also the host of the popular C-Suite Network podcast, Specified Growth Podcast.

Know more about Tatsuya and Castagra here:

https://www.linkedin.com/in/tatsuya/

https://www.castagra.com/

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Hosted by: Ian Peterman

Creative Director: Sara Clark

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We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

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Ian Peterman CEO

Ian Peterman is leading the way for conscious design thinking through his book, podcast, and public appearances. His methods for prioritizing restorative, sustainable, and inclusive values to build a legacy of positive impact for his client’s brands have offered an exciting and rewarding approach to the future of good business. The Peterman Design Firm specializes in developing and commercializing products and offers branding and marketing for the missions its clients create. Ian also builds teams and catalyzes growth via fractional COO and CMO services. Ian is passionate about green tech, space exploration, and creating meaningful connections through human-centered planet friendly brands. When he’s not teaching and implementing conscious design he enjoys family, food, and watching the night sky. To learn more about Ian and Conscious Design you can check out @Petermanfirm for the latest podcasts, projects, and events, or find the book on Amazon.