Like it or not, short form video needs to be a part of your overall plan.  So Jennifer Denney and I chatted about some of the things you can do to make better looking, short form content, with minimal effort.

1) Remember it is disposable content, so it doesn’t need to be perfect. 

2) Record longer content and break it up into smaller bites (under a minute in length). That is much easier than trying to record one short tip every day. 

3) Use AI to create shorts with captions. 

4) Keep the main image in the frame.  Different platforms will crop; the video in different ways. 

5) Mix up the style so the content looks fresh in the feed, but still looks like your brand

6) Don’t be afraid to reshare videos that your audience may not have seen. 

More on this topic

FREE TRIAL OF OPUS CLIPS TO START CREATING YOUR SHORT VIDEOS. 

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LORRAINE Ball Marketing Strategist

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed

Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com