I spent 8 years as a Park Ranger. During that time I gave dozens of interpretive talks. Interpretation is a skill every park ranger works at, but interpretation can help you grow your business.
When giving an interpretative talk, there is a three-step formula to help you connect with the audience.
- Tell a Story
- Tell why it matters
- Call to Action
This is the same formula I use for most podcast episodes, speeches, and many sales pitches.
Understanding interpretation, and adopting this simple formula can help you build your business.
Jody Maberry is a former park ranger who became the happiest podcaster on earth. With more than 2,400 podcast episodes across several shows, Jody's podcasts have been listened to more than 4 million times. Jody has been heard around the world on shows such as The Park Leaders Show, Creating Disney Magic, Come Rain or Shine, and Great Escape Radio, among many others. It's not just his voice that makes Jody a popular host; it's his curiosity, versatility, and ability to create a captivating conversation about any topic. He has hosted podcasts about Disney, recreation, travel writing, leadership, pharmacy, real estate, and self-improvement. His reputation in podcasting has led Jody to be featured in INC, Entrepreneur, The Business Journals, and Bizable TV. Along with Lee Cockerell, he was nominated for Best Business Podcast and the People's Choice Awards for the popular Creating Disney Magic podcast.
Jody has also become a trusted voice for executives leaving the corporate world. As a guide in the wildernessof personal branding, Jody has worked with executives from well-known companies like Disney, government
officials, and professional athletes. Jody's storytelling and unique outside perspectiveconnect with audiences and individuals, whether behind a podcast microphone, on the stage, or at a conference table.
