In this episode, we sit down with branding expert and founder of BrandRoots, Shaun Sunderland, to discuss how to build an unshakeable mindset for holistic businesses. We delve into the importance of branding, building a strong foundation for your business, and cultivating a mindset that can withstand any challenge. Whether you’re an entrepreneur just starting out or a seasoned business owner, you must listen to this episode.
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Timeline
01:25                    Shaun’s background
03:30Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â What sets Shaun apart from other Experts
04:03Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Branding mistakes
06:22Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â First focus on strategy, not tactics
07:12Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Mindset or skillset?
08:25Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Laying foundations
11:53                    Gen Z is  more receptive to holistic treatments
13:15Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Working with Shaun
16:00Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Helping practitioners value their services
18:45Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Confidence to sell
20:37Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Transitioning from a product-based industry to a service-based one
22:17                    What do Shaun’s clients say?
23:27Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Success secrets
24:40Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Contact Shaun
