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E233: BUILDING A MARKETING AUTOMATION & COMMUNITY ENGAGAMENT PLATFORM FOR INSTAGRAM – Paul Albou, Ubu – THE ECOMMERCE EDGE Podcast – 23 June 2023

  1. E233: BUILDING A MARKETING AUTOMATION & COMMUNITY ENGAGAMENT PLATFORM FOR INSTAGRAM - Paul Albou, Ubu - THE ECOMMERCE EDGE Podcast - 23 June 2023 Jason Greenwood 38:18

Paul is the Co-Founder of Ubu – https://www.getubu.com
Ubu is a permission based, Opt-In, Marketing Automation Platform for Instagram
Ubu is so much more than just Marketing Automation though – it is an end to end community engagement platform for Instagram
Ubu helps strong personal and commercial brands better create a community from their Instagram following through automated, DM based communication
Think of Ubu a bit like the ‘Klaviyo’ of Instagram
In this episode, Jason & Paul discuss how smart brands are succesfully migrating their rented audiences from platforms like Instagram to owned platforms like email and other forms of direct communications

Jason Greenwood Founder of Greenwood Consulting

Jason is the founder of Greenwood Consulting - a specialist B2B eCommerce consultancy.

For 20+ years Jason has been helping brands expertly architect compelling digital shopping & brand engagement experiences.

Jason is also the Founder, Host & Producer of THE ECOMMERCE EDGE Podcast. With 325+ existing episodes and 3 new episodes dropping per week, THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail Tech & trends.

Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business!