What are the benefits of franchising your business? Brian Cook is a serial Franchise entrepreneur with 28 years of experience. His most recent company is StretchMed, a 1-On-1 stretching franchise model, which he founded in November 2019 and currently has over 20 locations in 5 states. It aims to eliminate chronic pain, increase mobility, rejuvenate, and help you move well.
Listen as we discuss the types of businesses that can be franchised, when it makes sense to franchise your business model, what to watch out for when recruiting franchisees and managers, how to know when it’s the right time to expand your locations, and how to use franchising to develop the greatness in people.
What We Discuss in This Episode
- Why choose franchising as an entrepreneur
- 3 things you need before you franchise your business model
- How to separate yourself from your brand
- Innovative secrets behind StretchMed’s success
- The importance of developing your people
- Building a solid infrastructure for Growth
- The biggest challenge in franchising
- Key elements for a successful franchise
- Qualities to look for in franchise candidates
- The future of franchising
Complete Show Notes: https://leadersoftransformation.com/podcast/business/leveraging-the-power-of-franchising-brian-cook
As a transformational leadership coach, strategic business advisor, and podcast host, my passion is developing aspiring leaders and helping good leaders become great. This world needs more great leaders, who live and lead themselves well, and who uplift and empower others to do the same. Leaders who make this world a better place for everyone.
It begins with you and me - living on purpose, expanding our vision and beliefs, and inspiring positive change in our circles of influence. If you enjoy intelligent conversations, I invite you to check out my Leaders of Transformation Podcast where I interview extraordinary difference makers and world changers every week. Currently we have over 475 episodes and are honored to be in the top 1.5% podcast globally reaching listeners in over 140 countries. Hope to see you there!
