Like with any social media platform, LinkedIn can be confusing, noisy, frustrating and seemingly just another item on your never-ending to-do list. And most executives simply don’t have time to create content or establish a presence there. They’re too busy running their business.
Justin Nassiri is someone who helps CEOs clear those hurdles, and he also has some expert advice for what actually works on the constantly changing social platform. Justin is the CEO of Executive Presence, which provides a fully managed LinkedIn presence for CEOs and top executives. He is a U.S. Navy submarine veteran, Stanford MBA, and the founder of two previous companies.
Tune into the full episode for more on what works (and doesn’t work) when it comes to LinkedIn content for thought leaders, some of the top mistakes Justin sees executives make with their online personal brands, how to cut through the noise of online content, the role that generative AI can play, and more.
Here’s a Glimpse of What You’ll Learn:
How Justin got the idea for his company and how they help CEOs now
Why leaders tend to be averse to the idea of a “personal brand” — and the mindset shift that can help them think about that idea differently
The difference between “followers” and a “network”
More about the changes in LinkedIn’s algorithm, and how leaders can take advantage of those shifts
What content does the best on LinkedIn
The difference in approach between executives and influencers on LinkedIn
The ratio that leaders should shoot for between Education and promotion in their content
Some of the most common blunders that executives make when it comes to LinkedIn content
The simple task executives should do on LinkedIn, even if they’re not ready to work with someone to produce their own original content
How Justin uses generative AI in his business to create and repurpose LinkedIn content
The difference between measuring success as a “business” and as an “organization,” plus the “North Star” that Justin tracks at his own company
How Justin finds small ways to stick with his habits, rather than falling into an “all or nothing” mindset
The book that Justin was initially a little “embarrassed” to read — but now recommends
Resources Mentioned in This Episode:
“You Are a Badass at Making Money” by Jen Sincero
Buy a copy of “Lost at CEO: An Entrepreneur’s Guide to Strategy” by Carl J. Cox
