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June 4th, 2020

390: YouTube for Freelancers: The Surprising 6-Figure Strategy

  1. 390: YouTube for Freelancers: The Surprising 6-Figure Strategy Nick Loper of Side Hustle Nation 45:22

How does a YouTube channel with less than 300 subscribers generate 6-figures a year?

In Joshua Lisec’s case, he does it by answering targeted questions, and selling high-value services to those viewers.

Joshua is an award-winning, celebrity-recommended, #1 international bestselling Certified Professional Ghostwriter. He’s also a TEDx speaker, a novelist, and has ghostwritten over 45 books for entrepreneurs, executives, and public figures.

Over the last few years, Joshua’s freelance work has gone from $1.67 an hour on his first writing project, to over $500,000 a year!

(Long-time listeners might remember him; Joshua appeared on episode 201 in late 2016. In that classic Side Hustle Show episode, we talked through the OPA strategy — tapping into Other People’s Audiences — to sell your services.)

In this episode, we’re diving into another innovative marketing strategy involving YouTube. It’s one you can apply to your own business right away.

Tune in to hear Joshua explain:

  • How he’s generating high value leads on YouTube with less than 300 subscribers
  • The tools and techniques he’s using to optimize his YouTube videos to rank well
  • How he bundled individual low paying freelance gigs for a high-value service

Full Show Notes: YouTube for Freelancers: The Surprising 6-Figure Strategy

Nick Loper Chief Side Hustler

Nick Loper helps people earn money outside of their day job. He's an author, online entrepreneur, and host of the award-winning Side Hustle Show podcast, which features new part-time business ideas each week. As Chief Side Hustler at SideHustleNation.com, he loves deconstructing the tactics and strategies behind building extra income streams.