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October 5th, 2022

Why you should be looking for the 'why' and not the answer for that 'why' when conducting a research; with Darshan Mehta of iResearch

  1. Why you should be looking for the 'why' and not the answer for that 'why' when conducting a research; with Darshan Mehta of iResearch Jim James 1:12

The insights of yesterday are the facts of tomorrow, believes our guest for this episode, Darshan Mehta, CEO and Founder of iResearch, and shares some really good examples of how yesterday's insights have become today's facts that we're utilising. And in this episode, Darshan shares how you could gain valuable data for your company and how iResearch could help you conduct that research.

Darshan also shares some of the most common mistakes entrepreneurs do when conducting research, and explains why you should be looking for the why (the problem), first, before looking for the answer. He also explains about his book Getting to AHA! and how it could also help entrepreneurs like you to conduct effective research to help you #getnoticed, and how he gets himself noticed.

Post-production, transcript and show notes by XCD Virtual Assistants

The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out

The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al

Social listening – google alert killer!
Generate leads and market your product using social listening

Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.

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Jim James Champion of the Unnoticed Entrepreneur

I was sold on the power of publicity to meet ambitious goals when I jumped out of the plane ✈ at the age of 17.

Since that slightly foolhardy stunt, I have always been on the side of the business owner who has a great story to tell but doesn't know how to get the recognition they deserve.

Since 1995 I have built brands and businesses as an entrepreneur. I've lived in Africa, America, China, Singapore, and the UK.

In 2022 I sold my PR Agency in Singapore.

Now I consult business owners on how to get noticed, host a podcast, a radio show, and publish books.