In any business, you want to stand out. On this week’s GoalChatLive, Debra Eckerling hosted a thoughtful conversation on doing Business Out of the Box with Jim Cermak, Trade Show University; Caitlin Penny, Copper Theory Creative; and Tabitha Scott, Epic Pivot.
Authenticity, originality, grace, compassion, and creativity are all necessary for a successful business in this day and age. Jim, Caitlin, and Tabitha shared their takes on business, marketing, biz dev, and more from an out-of-the-box perspective. Plus they shared tons of tips and goals, designed to help people find their way toward a business that they Love, whether it’s your company, a side hustle, or a passion project.
What Business Out of the Box Means
– Jim: Doing something different in a good way
– Caitlin: Know you are making a difference. Being authentic and working on things that matter to you
– Tabitha: Different cultures see things in different ways. In other cultures you want to fit in. Here, you want to stand out
How to Deal with Roadblocks
– Caitlin: Find a coach or mentor, or do research and find a business to model. Ask for help
– Tabitha: Map your team on the Growth curve to make sure everyone is in the right position for success
– Jim: Mix things up. Get out of the environment, do things differently
Goals
– Tabitha: Be aware of what you are doing when you are happy and lose track of time. Write it down. Then find ways to do more of it in your business
– Caitlin: Write a list of 50 things you love to talk. Use these topics to create fresh and unique content for your social media channels
– Jim: Come up with 100 reasons why people should do business with you
– Jim: Reach out to some of your top customers, get some one on one time, and ask them questions about your business
Final Thoughts
– Tabitha: Be yourself and find things that light you up
– Caitlin: Go find your It thing!
– Jim: Ask those questions no one else is asking
Read the full recap and get the links discussed: https://thedebmethod.com/business-out-of-the-box-jim-cermak-caitlin-penny-tabitha-scott
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What’s your business? Please share in the comments.
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Debra Eckerling is the author of "Your Goal Guide" and founder of The D*E*B Method for Goal-Setting Simplified.
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