In This Episode:
As a business leader, you have a unique story, message, and offering to the world. Actually clarifying what value you bring—and communicating it to your ideal audience—can be difficult. But writing a book can be a powerful tool to do exactly that.
Our guest this week is an expert in that field: Divya Parekh is a 10-time #1 bestselling author who combines her years of neuro-leadership, writing experience, and positioning Coaching to help high-achieving business leaders uncover their potential, build confidence in their life’s narrative, and write authority-building books so they get recognized as the trusted leader in their industry.
Tune into the full episode for more on how business leaders can use writing to clarify their offerings and value, how they can use books to expand their influence and impact, an inside look at the creative process of writing a bestselling book, and more.
Here’s a Glimpse of What You’ll Learn:
- How Divya got into the publishing and book-writing world, and how she uses her talent to help business owners communicate their unique message
- Why being a lifelong learner has helped Divya in her career as an author
- The power of writing in both the personal realm, and the professional, including how it can help business owners clarify what they offer, their core value, and more
- The balance for an author between creative control over a manuscript and taking advice from publishing Experts
- How writing a book can help entrepreneurs garner speaking engagements and increase their influence
- More about Divya’s goal to impact a million people in her career, and how she measures her progress towards that goal
- Why it’s impossible to perform at your “peak” every day, plus Divya’s advice for how to deal with the inevitable failures that you’ll eventually have to overcome
- More about Divya’s morning routine and time management strategies
- How Divya measures success in her personal life
Resources Mentioned in This Episode:
Carl J. Cox is the CEO and founder of 40 Strategy Inc. Through his career, Carl has been an executive leader and board member with seven different organizations who have grown 2x to 7x with operations in four continents. Early in his career, he started at PricewaterhouseCoopers. He is a certified Gallup Coach for Clifton Strengths.
Carl J. Cox is author of Lost at CEO, An Entrepreneur’s Guide to Strategy, which reached #1 Amazon bestseller in 12 separate categories at launch in May 2023. He is the host of the Measure Success Podcast, where he talks with CEOs, authors, and extraordinary achievers about effective strategies that inspire success in business as well as their personal life. His company donates 10% of their client net revenues towards charitable organizations.
Carl has been married for over 25 years and they have four children. He coached over 20 winning seasons in youth football, basketball, and baseball. Today, Carl enjoys spending time with family and friends, traveling, reading books, and playing golf. He resides in North Plains, Oregon.
