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June 8th, 2022

Episode 13 | Why entrepreneurs should use LinkedIn for online marketing

  1. Episode 13 | Why entrepreneurs should use LinkedIn for online marketing Showing Up Solo 27:19

Do you want to expand your online marketing but you’re unsure which platform is right for you?

LinkedIn is a great marketing tool for solopreneurs looking to expand their marketing strategy.

In episode 13 Hannah and Nicole welcome Erin Anderson to the series. Erin is a LinkedIn Marketing Strategist for small business owners based in NYC. She is a global coach and speaker that supports her clients by building a LinkedIn strategy that organically attracts traffic through profile optimization in conjunction with content and engagement strategies to reach their target audience. In addition, she helps her clients recruit the best talent on LinkedIn for their Small Businesses through her LinkedIn hiring services.

If you’ve been using Instagram or Facebook for your marketing needs, you’ve probably been affected by the unexpected shutdowns. Focusing all your marketing in one place not only keeps you limited from expanding your reach to your target audience, but you can also lose all of your marketing if it’s only focused on IG or Facebook.

Erin emphasizes the use of LinkedIn where an entrepreneur can expand their audience AKA Ideal clients through sharing their marketing in multiple places.

She offers insight into the online assets LinkedIn provides by sharing new features such as scheduling online events, newsletters and much more.

In this episode, Erin dispels myths about LinkedIn suggesting that not only has the platform overcome its reputation as a platform for finding a job, but that offers entrepreneurs an opportunity to connect with higher ticket clients you’re a business owner who is looking to expand their marketing, this is a great episode to learn the benefits of LinkedIn marketing for your evolving needs.

Do you want to know how you can work with Erin Anderson?

Erin offers 1:1 LinkedIn Revamps, strategy Coaching, hiring management, monthly LinkedIn account management services, guest expert workshops, and training for group coaching programs.

Schedule a DFY 1:1 Training Consult:  https://yourbrandnetworker.mykajabi.com/LinkedIn-Consult-Application

LinkedIn for Entrepreneurs Group Coaching Program: https://yourbrandnetworker.mykajabi.com/LinkedIn-Group-Coaching-Waitlist

LinkedIn for VAs & SMMs Training Program: https://yourbrandnetworker.mykajabi.com/waitlist-sign-up

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Hannah McCormick Marketing Coach & Consultant, Podcast Host

Showing Up Solo started as a way to make marketing more accessible to solopreneurs. Along with business bestie, Nicole, I launched our video podcast in January 2022.  Now over 40 episodes in, I'm taking it to the next level by offering 1:1 marketing coaching!

If you're an online service provider (or want to be one!) but... you're not sure how to find clients online, don't feel quite ready to hit "publish" on your website or don't have a clue where to begin with making a content plan... I can help! Head to showingupsolo.com to learn more.