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April 3rd, 2020

#466 Attracting the Right Candidates

  1. #466 Attracting the Right Candidates Roundpeg 11:30

Are you looking to expand your organization?  If its a struggle to find qualified candidates. you might need to change your focus.

Typically the focus is on the candidate.The hiring company tells them to change their approach, resume, writing style, and exceptions to meet the company’s needs. In today’s competitive job market however, it is often the company that needs to change.

Before you look externally, you need to look internally to see what image you are  projecting.  If your brand image in the market is lackluster and generic you are likely to get a lot of resumes that are lackluster and generic as well, because “like attracts like”.

This week our guest Career Success Coach, Lisa McDonald sat down with host Lorraine Ball and explained if you’re having trouble attracting great resumes, you might want to start with your own corporate resume.

LORRAINE Ball Marketing Strategist

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed

Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com