Sam welcomes Lisa Manyon, “The Business Marketing Architect” and creator of the NEW marketing and copywriting model for success, a simple 3-step “Challenge. Solution. Invitation.™” formula to create marketing messages with integrity, as featured in Inc. Magazine and #1 Bestselling books Wonder Women and Engage. This approach is an alternative to the standard problem, agitate, and solve copywriting formula that pokes at pain points, manipulates Emotions, and often perpetuates buyer’s remorse. Lisa focuses on the big vision, building Relationships, and reverse engineers the most powerful solution into profitable revenue streams with copywriting and content strategies (known to help produce million-dollar results). Recipient of the People’s Choice Award at the 29th California Women’s Conference, Lisa has created training for Small Business Development Centers.
(Originally recorded June 15 ,2015)
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