THE THOUSAND POST SPRINT — One person’s extreme challenge to test the power of connections on social media [Part 2 of 2] You can’t please everybody Last December I undertook a gargantuan social media challenge partly to learn more about human behaviours and the algorithm that sits behind LinkedIn and partly because I was bored; in this second […]
By Corey C. Walker Meta is stepping up mobile video editing with Instagram Edits, launching in February 2025. This move comes as creators search for CapCut alternatives following its temporary removal due to the TikTok ban. While Meta has a history of strategic moves, like launching Reels after TikTok’s India ban, Instagram Edits aims to […]
By Corey C. Walker Creating engaging content on Instagram Reels requires careful attention, especially when using voiceovers and subtitles. These two elements can significantly enhance your videos, making them more accessible and impactful. Here’s how to use them effectively. The Power of Voiceovers Voiceovers bring your visuals to life, whether you’re explaining something, telling a […]
THE THOUSAND POST SPRINT — One person’s extreme challenge to test the power of connections on social media [Part 1 of 2] This looks scary Last December I undertook a gargantuan social media challenge partly to learn more about human behaviours and the algorithm that sits behind LinkedIn and partly because he was bored; in this first part of […]
By Corey C. Walker Short-form video content is taking over social media, with platforms like Instagram, TikTok, and Facebook emphasizing reels as a way to reach new audiences. For small local businesses, this shift is a game-changer. Reels allow businesses to create bite-sized, engaging videos that grab attention quickly. Since these videos are often pushed […]
By Corey C. Walker As a solopreneur, you're the captain of your own ship. You're not just running a business; you're building a brand. To navigate the competitive landscape, you need a robust marketing strategy. Here are some key strategies to help you transition from side hustle to successful business: Define Your Brand Identity – Identify […]
By Corey C. Walker Instagram has evolved into a powerful platform for small businesses to connect with their audience. But with the rise of Reels, the question remains: Should you focus on Reels or traditional posts? The answer lies in understanding the strengths of each format and aligning them with your business goals. Understanding the […]
By Corey C. Walker Instagram Reels, short-form video content, has taken the platform by storm. In 2025, this trend is only set to grow. Small businesses can leverage this powerful tool to connect with their audience in a dynamic and engaging way. Short-Form Storytelling: Captivate your audience with concise narratives. Use quick cuts, text overlays, […]
By Corey C. Walker The digital age has irrevocably transformed the business landscape, particularly for small businesses. To stay competitive and thrive in 2025, it's essential to embrace technology. In this blog post, we'll delve into some of the most powerful tech tools that every small business should consider adopting: 1. Chatbots: Your 24/7 Virtual […]
By Corey C. Walker Instagram, with its visually-driven platform, has become an essential tool for businesses to build a strong brand identity. A cohesive brand image can significantly impact your brand's recognition, engagement, and ultimately, your bottom line. In this blog post, we'll explore key tips to help you create a strong brand identity on […]
