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/*! elementor – v3.17.0 – 08-11-2023 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block} Building a Coaching Culture: Leveraging Neuroplasticity for Continuous Improvement In today’s fast-paced business environment, creating a culture that promotes continuous improvement and adaptability is essential for sustained success. One of the most effective ways to achieve this is by building […]

The Impact of Cognitive Biases on Sales: Recognizing and Counteracting Biases in Buyer Behavior In the intricate world of B2B sales, understanding buyer behavior is paramount to closing deals and building long-term relationships. One of the most significant factors influencing buyer behavior is cognitive biases—systematic patterns of deviation from norm or rationality in judgment. By […]

Neuroplasticity and Sales: How to Rewire the Brain for Success In the dynamic world of B2B sales, adapting to changing environments and continuously improving skills is crucial for success. One of the most powerful concepts that can drive this improvement is neuroplasticity—the brain’s ability to reorganize itself by forming new neural connections throughout life. By […]

My most popular keynote speech is Embrace Uncertainty. Yes, it has emotional appeal because people like to be reassured that everything will be ok. Yes, it has great stories of everything turning out good after a traumatic event or two. Yes, the good guys in the white hats win in the end. Yes, my job […]

In our work at the Impactful Coaching Project, we identify three key elements of effective coaching leadership. The foundation of effective coaching rests on three critical elements: competence, care, and constancy. These three pillars guide coaches in creating an environment where athletes can thrive both in and out of competition. I will provide a brief […]

Introduction Running a small business can be a whirlwind of tasks, deadlines, and unexpected challenges. To navigate this complex landscape successfully, it’s essential to have a structured approach. One powerful tool is project management. Often associated with large corporations, project management principles can be adapted to benefit even the smallest of businesses. Benefits of Project […]

I recently did a corporate keynote and the firm I spoke to had a new leadership team and was trying to reform their culture. Fortunately, I was able to interview both the C-Suite (employers) and the front-line employees separately. This gave me an opportunity to brief the CEO and COO prior to the speaking engagement […]

/*! elementor – v3.17.0 – 08-11-2023 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block} The Neuroscience of Value Perception: How to Communicate Value Effectively In the competitive landscape of B2B sales, the ability to effectively communicate value can be the deciding factor in winning or losing a deal. Understanding the neuroscience behind value perception […]

In this episode of Beyond Coaching, the Rob and Dustin discuss the essential elements of competence in coaching. Originally defined by wisdom and effort, they now introduce fear as a third factor preventing competence. Through personal stories, they explore how arrogance and insecurity can hinder a coach’s growth and highlight the importance of mentorship and […]