Instead of a subscriber video this month, we are going to do something different. We have the first draft of our ICP Coaching Certification Course complete. It is not the final product but we want some people to test out the course for us and give feedback. So, we are giving paid subscribers free access […]

In this episode, Dustin Galyon shares a real-world coaching moment involving a senior student-athlete who skipped a team workout and responded with uncharacteristic defiance. Instead of reacting with discipline alone, Dustin leaned on years of relationship-building to have a direct, honest conversation—one that ultimately deepened trust and ended with mutual respect. The conversation explores how […]

In our book and on the podcast, we’ve talked a lot about toughness and how it connects to psychological safety. That connection sometimes causes people to push back.They hear “psychological safety” and think it” soft. Psychological safety doesn’t mean you can do whatever you want. It means if you follow the rules, give full effort, […]