July 31st, 2021
Are blurbs more effective in brick-and-mortar stores where prospective readers could pick up the book off a shelf and read the blurbs on the back cover or on one of the inside front pages? Or are they stronger on websites with catchy phrases to lure in potential readers? In other words, do they help readers find out what the book is about and generate sales? There are basically two types of blurbs. One is generated by the author or publishing house and generally found on the back cover. Other blurbs are solicited by authors or publishing houses for use in an author’s book. But there... Continue Reading
