Much of the time unhappiness is due to compulsive thinking about success, judging a current level of success, and the obsession to achieve the next big success.”Success is a Given” offers inspiration to anyone traveling the path of re-invention or life change, or anyone striving for the next level of success. Using a mix of […]

“The Heart of Marketing” validates the power of heart-to-heart connections that leads to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships.

About 81 million baby boomers are or will soon be struggling with midlife changes in this country. Midlife is a critical period when a need to redevine life occurs.l “Now what do I do with my life?” and “Who am I?” are quesitons that surface during midlife transition. Creating second careers, finding purpose in life […]

A former corporate star offers sane but provocative advice for achieving your dreams and the elusive balance between work and life. WINNER!! 2009 Silver Medal Award for Success/Motivation: AXIOM Business Book Awards

Izard provides you with a roadmap to the entrepreneurial future you want. It is a reader-friendly guide for Baby Boomers looking for life on their own terms after years in corporate America or for a way to make money and enjoy their retirement years.

Land the Job You Love is THE comprehensive, practical guide for jobseekers over 50. It’s packed with the latest information as well as proven strategies to give you the edge over the competition, provide you with an action plan that works, and help you turn your age into an advantage. Created as a book/workbook, this […]

Retailers are eager not to be left behind in the dust created by competitors who are active social networkers. Even big business is finding that Twitter is one of the most effective means of reaching large numbers of eager customers and communicating with them. But there is a knack for using it effectively. This “Frugal […]

Retailers need more than crossed fingers to get and keep customers. In-store promotion-everything from in-store branding to events-is the most effective and economical way to do that. A Retailer’s Guide to Frugal In-Store Promotions gives retailers the benefit of Carolyn Howard-Johnson’s nearly three decades experience as founder and manager of her own chain of stores, […]

Blogging is an essential part of a retailer’s online marketing plan, yet many retailers avoid it because they dread its intricacies, the time it may consume in their busy schedules, or the unease they feel about finding meaningful material. “Your Blog, Your Business” addresses those fears with nitty-gritty, practical ideas for minimizing each of them. […]

Like precious metal, Baby Boomers have a wealth of knowledge, the indisputable asset of experience. Re-Branding Yourself After Age 50: Re-Charge Your Career, Start a Business, or Achieve More Professional Success in Midlife is a playful, yet powerful treatise on how to job seek and reinvent oneself midlife and midstream. As inspiring as it is […]