1. What It's Like to Create a Podcast 48:17

Making a podcast requires a lot more than just sitting in front of a microphone, hitting “record,” and talking with a guest–as I've learned over the past few years.  To find out what it takes to make a good podcast, and make it grow, I turned to an expert: Colin Gray, the founder and CEO of ThePodcastHost.com.  Colin gave me tips and advice that can apply to other podcasters as well–and many of his tips can be used by anyone, in any field: be a good listener,  stop being a perfectionist, and more (listen to the interview to get his many other useful tips!).

In this episode:

  • Why do most podcasters get into podcasting? (02:42)
  • How best to approach launching a podcast (03:42)
  • Finding your “niche”–demographics vs. psychographics (07:51)
  • Choosing which ways to market a podcast (13:49)
  • The “strength” and “sticking points” of podcasting (16:47)
  • How Colin got into podcasting and created ThePodcastHost.com (18:46)
  • Various ways to make money from podcasting (21:32)
  • How to make the process efficient and sustainable (27:09)
  • Ideas to cut down on editing time (30:26)
  • Marketing with video clips vs. still images (37:50)
  • Advice to avoid “podfade” (41:21)

Want to know more about Colin?

  • Find out about his company: ThePodcastHost.com
  • Link up with him on LinkedIn: https://www.linkedin.com/in/colinmcgray/?originalSubdomain=uk
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Elizabeth Pearson Garr has spent a lot of her life asking questions. A daughter of a professor and a principal, as a kid she loved sitting at the “adult table” during their dinner parties so she could participate in the “real” conversations.

Elizabeth went on to graduate with honors from Harvard with a degree in History and Literature, and promptly attended professional cooking school to become a food writer. That led to various career opportunities, including becoming one of the first employees of the Television Food Network; writing/producing gigs at networks from PBS to E!; anchoring/reporting at the NBC affiliate in Billings, Montana; earning a graduate degree in Documentary Film & Video from Stanford University; and various and sundry other things. The through-line to all this has been curiosity. Elizabeth is a skilled interviewer who loves diving deep into research, finding connections, and telling good stories.

Elizabeth has a husband, two daughters, and a fluffy white dog who rarely leaves her side.