Carrie Rich isn’t chasing trends. She’s backing people — especially overlooked founders solving real-world problems.
As co-founder of The Global Good Fund and Global Impact Fund, Rich has helped fund and coach hundreds of underrepresented entrepreneurs. In this episode, she explains how to raise capital without warm intros, why resilience matters more than revenue, and what founders can do to get investors to believe in them.
We also talk about what sets impact companies apart, and how she helped Asusu — now a unicorn — get their first check.
Whether you’re a founder forging your own path or an investor looking beyond the usual suspects, this one’s for you.
Chapters
00:00 Cold Open: Overlooked Founders = Big Opportunity
00:26 Intro to Carrie Rich and Global Good Fund
01:15 How the Fund Got Started
02:57 Evolution of Social Enterprises
03:44 Who They Target and Why
05:07 The Asusu Case Study
08:30 How the Impact Fund Grew from a Pilot
10:09 Fundraising Advice for First-Time Founders
12:05 Resilience, Teams, and Storytelling
13:44 Raising Outside the Traditional VC System
15:12 How to Build Relationships Without Warm Intros
16:51 Misconceptions About Impact and Returns
18:13 Final Thoughts and Book Tease
20:39 Outro
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