Most entrepreneurs think their marketing problem is a visibility problem. They believe they need more posts, more emails, more funnels, more content, more noise.
But what if the real problem is not that people do not know you exist? What if the real problem is that your words are not building enough trust?
Today, I’m joined by Rachel Allen, founder of Bolt from the Blue Copywriting.
Rachel describes her work as “data-driven, human-centered marketing for good people doing hard work that matters.”
She has run a marketing business for 16 years, worked with clients in more than 21 countries, and written for businesses ranging from major names in entrepreneurship to brick-and-mortar companies, influencers, and nonprofits.
Today, we’ll talk about her entrepreneurial journey, what it takes to build a marketing business over the long term, and why authentic, human-centered communication may matter more than ever in an increasingly automated world.
https://www.boltfromthebluecopywriting.com
Mike Konrad entered the electronics manufacturing industry in 1985. Four decades later, he continues to dedicate his career to advancing reliability within the industry. In 1992, he founded Aqueous Technologies, an equipment manufacturer serving the electronics sector. Becoming an entrepreneur was never part of his plan, he simply had a passion for a product he designed. When his employer declined to build it, he realized the only way forward was to create it himself.
Mike entered business with strong technical skills but no business acumen. His early assets were ego, passion, arrogance, ignorance, and above all, a poor assessment of risk. Ironically, those traits proved useful in the beginning, ignorance really was bliss. But as his company grew, Mike recognized that those same traits could lead to its downfall. To survive, he had to transform himself, developing business acumen, adopting sustainable strategies, and evolving from reckless enthusiasm into purposeful leadership.
Today, with 40 years of industry experience, Mike shares both his technical expertise and his entrepreneurial journey, offering lessons from personal and professional growth, the near-misses that almost derailed him, and the strategies that carried him forward. He is also a strong advocate of “conscious marketing”, moving beyond traditional chest-thumping advertising toward education-driven authority building. By offering value through knowledge rather than hype, Mike helps organizations connect with a new generation of decision-makers who prefer independent research over bold claims.
