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October 23rd, 2025

239: From Hype to Action | Sam Burman

  1. 239: From Hype to Action | Sam Burman 52:18

Leaders are rushing into AI—but many treat it like another IT program. In this episode, Sam Burman, Global Managing Partner for Frontier Tech at Heidrick & Struggles, shares practical steps to activate AI without losing the human system at the heart of every organization. We cover why the CEO must be the sponsor (not the expert), how to align the exec team on investment, governance, adoption, and operating models, and when to build vs buy vs partner. We discuss the rise of the Chief AI Officer (strategist + storyteller), the power of tying AI to core strategic drivers, and why fast followers are winning by doing something now. Looking ahead—from enterprise GenAI adoption to AGI scenarios—boards will choose: multiply your people, or chase marginal gains.

Top takeaways
🌟CEO sponsors; exec team owns

🌟Align on strategy, governance, adoption

🌟Consider a CAIO with commercial + storytelling capabilities

🌟Build for top line; buy for process; partner for speed

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Adam Pacifico The Leadership Enigma

Adam Pacifico is the host of the award winning, globally ranked podcast, The Leadership Enigma. He has spent 3 decades experiencing and exploring the best and worst of human behaviour in his various roles as a barrister defending and prosecuting in the criminal courts and as an operational police officer on the streets of London. He is insatiably curious and continues looking for the differentiators as to who, how and why people out perform in leadership roles. He is the author of 'The Leader's Secret Code' (shortlisted for business book of the year) and had delivered events nationally and internationally to over 60,000 people.

His passion for leadership is based on advice from his mentor: 'The children of the people you lead will know your name, in what context is up to you.'